Experiment 4 min read
Impressions Up, Clicks Down? Three SEO Reports Worth Reading Carefully
Three practitioners describe a widening impression-to-click gap. Their reports also show why falling CTR is not proof of AI-caused traffic loss.
Experiment 4 min read
Three practitioners describe a widening impression-to-click gap. Their reports also show why falling CTR is not proof of AI-caused traffic loss.
Experiment 4 min read
People tracking AI answers report changing sources and unstable opportunity labels. Repeated, consistent sampling makes visibility claims more useful.
Experiment 4 min read
Three reports show stronger AI-referral conversion, while a fourth finds the reverse. Intent, sample size and conversion definitions explain why comparisons need care.
Article 13 min read
Create an AI search baseline that separates eligibility, generative-feature impressions, visits, and business outcomes—and avoids false attribution.