Article 6 min read
AI Overview Click Loss: How to Investigate a Traffic Drop
Investigate AI Overview click loss without guessing: compare clean Search Console windows, rule out other causes and report what the data supports.
A closer look
SEO Analytics
Practical SEO Analytics tutorials, workflows, and experiments from SEOVision.
Explore this subject
Article 6 min read
AI Referral Conversion Rate vs Organic: How to Compare Fairly
A high AI referral conversion rate is not proof of a better channel. Match definitions, show counts and compare similar visits before deciding.
Article 6 min read
Identify AI Referral Traffic Without Inventing Attribution
Identify measurable AI referral traffic with documented source rules, while keeping direct traffic and unobservable attribution separate.
Article 6 min read
Audit AI Brand Sentiment Without Trusting One Score
Audit AI brand sentiment by reviewing specific claims and conditions, with a coding guide that avoids misleading single-score conclusions.
Article 6 min read
What to Do When AI Gets Your Product Facts Wrong
Correct recurring AI product misinformation by tracing sources, fixing authoritative facts and retesting the same buyer questions.
Article 6 min read
Find the Sources Behind Your Competitors’ AI Visibility
Map the sources behind competitors’ AI citations and turn recurring source patterns into a focused research and content action list.
Article 6 min read
Build an AI Visibility Baseline You Can Reproduce
Create a reproducible AI visibility baseline by fixing prompts, settings and scoring rules while recording answer variability.
Article 6 min read
Track AI Mentions, Citations and Recommendations Separately
Distinguish AI mentions, citations and recommendations so your visibility report measures what the answer actually says about your brand.
Article 8 min read
Prompt Tracking: Choose AI Search Prompts That Match Real Buyer Questions
Prompt tracking is only as useful as the prompts you choose. Build a panel from real buyer questions, label intent and keep versions comparable.
Experiment 5 min read
AI Overviews, Impressions and Clicks: Interpret the Gap
Impressions can rise while clicks or CTR fall. Review three SEO reports, current research and a segmented method for investigating AI Overviews.
Experiment 5 min read
AI Citation Tracking: Why Repeated Measurements Matter
AI citation tracking needs repeated prompts and stable conditions. Review three accounts and build a measurement plan that handles missing answers.
Experiment 6 min read
AI Referral Conversion Rates: Check the Denominator First
AI referral conversion rates vary by sample, event and landing page. Compare four reports and calculate rates alongside lead volume and quality.