Experiment 5 min read
AI Overviews, Impressions and Clicks: Interpret the Gap
Impressions can rise while clicks or CTR fall. Review three SEO reports, current research and a segmented method for investigating AI Overviews.
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SEO experiments
Transparent SEO and AI search experiments: the hypothesis, method, evidence and limitations behind each finding, from AI citations to content refreshes.
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Experiment 5 min read
AI Citation Tracking: Why Repeated Measurements Matter
AI citation tracking needs repeated prompts and stable conditions. Review three accounts and build a measurement plan that handles missing answers.
Experiment 5 min read
Off-Site Content and AI Discovery: What Three Reports Show
Review Reddit, LinkedIn and local examples of off-site content and AI discovery, their limits, and a test that measures citations and useful referrals.
Experiment 6 min read
AI Referral Conversion Rates: Check the Denominator First
AI referral conversion rates vary by sample, event and landing page. Compare four reports and calculate rates alongside lead volume and quality.
Experiment 6 min read
llms.txt Experiments: What the AI Visibility Evidence Shows
Compare four llms.txt experiments, current Google guidance and a practical protocol that separates file access, page discovery and AI citations.
Experiment 5 min read
AI Internal Linking: Review Suggestions Before Publishing
Review three AI internal linking workflows, check anchors and destination URLs, and measure suggestion quality before adding links at scale.
Experiment 5 min read
AI Content Refresh: Three Workflows and a Better Test
Plan an AI content refresh using query data, factual checks and a change log. Review three workflows and measure updates without confusing causes.
Experiment 5 min read
AI SEO Audits: How to Verify Findings Before Making Fixes
AI SEO audits can save review time and still produce false findings. Learn how to verify evidence, prioritize real issues and test audit accuracy.
Experiment 5 min read
AI Content Speed vs. SEO Value: What Three Reports Show
AI content speed can hide review costs. Compare three public workflows and learn how to measure accepted pages, qualified traffic and SEO value.
Experiment 5 min read
Human Editing and AI Content: What Ranking Reports Show
Review three reports on human editing and AI content, their ranking limitations, and a practical test for quality, cost and lasting SEO value.