Practical SEO and AI guides, tools and learning paths
Make sense of search in the age of AI. Practical guides, thoughtful experiments, and useful tools for your next move.
The latest perspective
Bing's AI Performance report now groups your AI citations into topics. Learn what each Bing AI Performance report metric means, how Topics…
Read the storyArticle 7 min read
Work out SEO automation ROI honestly: count setup, review, repair and maintenance, find the break-even point and decide with real pilot data.
Article 6 min read
A practical AI search strategy for small teams: a 90-day plan with clear exclusions, a weekly outline, owned tasks and an honest final review.
Article 6 min read
Run an AI citation audit to see whether linked sources really support each claim. Split claims, read the passages and label the evidence.
Turn insight into action
A little learning. A better workflow. Something worth trying.
Learn the principles behind discoverable, useful websites.
Explore learning paths 02Start with a purposeful prompt. Adapt it to your own process.
Browse the prompt library 03Find focused tools that help you move from idea to execution.
Discover toolsLearning Path 120 min read
A five-lesson SEO audit course: triage crawl evidence with AI, verify every finding, propose useful internal links, and write tickets with acceptance tests.
Learning Path 110 min read
A five-lesson AI content course: write an evidence-led brief, track claims in a ledger, draft and review with AI, write honest metadata, and plan refreshes.
Experiment 5 min read
Impressions can rise while clicks or CTR fall. Review three SEO reports, current research and a segmented method for investigating AI Overviews.
Experiment 5 min read
AI citation tracking needs repeated prompts and stable conditions. Review three accounts and build a measurement plan that handles missing answers.
Evidence before hype
We value clear methods, useful sources, and honest limitations.
