Meet the author
Blog Writer
Alex Morgan writes for the SEOVision blog and has a long-running fascination with how search engines actually work under the hood. Alex follows changes in crawling, rendering and ranking closely, and enjoys digging into how AI-driven search features are changing what it means to be visible online. The aim of every post is simple: turn a technical idea into something a site owner can check and act on today. Alex Morgan is a pen name, and every post is reviewed by the SEOVision editor-in-chief before it goes live.
Article 8 min read
Bing's AI Performance report now groups your AI citations into topics. Learn what each Bing AI Performance report metric means, how Topics Portfolio works and how it differs from Google's report.
